Unforgettable Online Advertising: 10 of the Most Successful Ads Ever

Jul 17, 2023


In the digital era, online advertising has revolutionized the way businesses connect with consumers. Some ads stand out from the rest, leaving a lasting impact and becoming benchmarks of success in the industry. In this blog post, we will showcase 10 of the most successful ads that have captivated audiences, generated buzz, and achieved remarkable results in the online advertising space. These ads exemplify creativity, storytelling, and strategic execution, and serve as valuable sources of inspiration for marketers and advertisers worldwide.

  1. Old Spice: "The Man Your Man Could Smell Like"

Old Spice's "The Man Your Man Could Smell Like" campaign became an instant hit in 2010. The humorous and over-the-top ad featuring Isaiah Mustafa showcased the brand's products in an entertaining and memorable way. The campaign's success was fueled by its viral nature, generating millions of views and significantly increasing brand awareness and sales.

  1. Dove: "Real Beauty Sketches"

Dove's "Real Beauty Sketches" campaign challenged societal beauty standards and aimed to boost women's self-esteem. The emotional ad featured an FBI-trained sketch artist creating composite sketches based on women's self-descriptions versus how others described them. The ad's powerful message resonated with millions, generating extensive media coverage and starting conversations about self-perception and beauty ideals.

  1. Apple: "1984"

Considered a groundbreaking ad, Apple's "1984" commercial introduced the Macintosh during the Super Bowl in 1984. Directed by Ridley Scott, the ad depicted a dystopian world and positioned the Macintosh as a symbol of rebellion against conformity. It left a lasting impact, setting the stage for Apple's innovative and disruptive brand image.

  1. Nike: "Just Do It"

Nike's iconic "Just Do It" campaign, launched in 1988, became synonymous with the brand's values of determination and perseverance. The tagline, combined with inspiring visuals and stories of athletes, resonated with consumers on a deep level. The campaign contributed significantly to Nike's brand recognition and market dominance.

  1. Blendtec: "Will It Blend?"

Blendtec's "Will It Blend?" series of videos demonstrated the power of its blenders by blending unconventional objects like iPhones and golf balls. The humorous and unconventional approach captured the attention of viewers and turned the brand into a viral sensation. The campaign boosted brand awareness and led to a significant increase in sales.

  1. Volkswagen: "The Force"

Volkswagen's "The Force" ad, launched during the Super Bowl in 2011, struck a chord with audiences of all ages. The ad featured a young boy dressed as Darth Vader attempting to use "the Force" on various objects. The heartwarming and humorous ad showcased the joy of driving a Volkswagen and quickly became a viral sensation.

  1. P&G: "Thank You, Mom"

P&G's "Thank You, Mom" campaign, launched during the 2012 London Olympics, celebrated the role of mothers in supporting their children's athletic dreams. The emotional ad highlighted the sacrifices and dedication of mothers, resonating with viewers worldwide. The campaign successfully strengthened P&G's brand reputation and generated positive sentiment.

  1. Coca-Cola: "Share a Coke"

Coca-Cola's "Share a Coke" campaign personalized its bottles by featuring popular names and encouraging consumers to share their Coca-Cola experience. The campaign created a sense of connection and engagement, driving social sharing and user-generated content. It became a global phenomenon and significantly boosted sales and brand affinity.

  1. GoPro: User-Generated Content

GoPro's marketing strategy heavily relies on user-generated content, showcasing thrilling adventures and breathtaking footage captured with their cameras. By featuring real-life experiences from their customers, GoPro created a community and fueled the desire for adventure. The strategy contributed to GoPro's rapid growth and dominance in the action camera market.

  1. ALS Association: "Ice Bucket Challenge"

The ALS Association's "Ice Bucket Challenge" campaign went viral in 2014 and became a global phenomenon. Participants filmed themselves pouring buckets of ice water over their heads, raising awareness and funds for amyotrophic lateral sclerosis (ALS) research. The campaign generated massive social media engagement, celebrity participation, and a significant increase in donations for the cause.


These 10 remarkable online ads have left an indelible mark in the advertising world, resonating with audiences, driving conversations, and achieving extraordinary results. They showcase the power of creativity, emotional storytelling, and strategic execution. By studying these successful campaigns, marketers and advertisers can gain valuable insights into crafting compelling content, fostering brand loyalty, and creating campaigns that capture the attention and hearts of consumers. Embrace innovation, tell powerful stories, and aspire to create your own unforgettable online advertising moments.